The Football Association has announced a partnership with disinfection brand Dettol to help protect players and fans by introducing new hygiene and cleaning protocols from grassroot soccer to Wembley Stadium.
Good hygiene practices have never been more important to football given the current pandemic. The FA and Dettol are therefore partnering to help reinforce best practice hygiene protocols at every level, from grassroot to elite competition.
Dettol will work with The FA to provide hygiene guidance that can be easily implemented across every level of the game.
Over 17,000 grassroots clubs, and the 1.4 million players who participate in affiliated football, will be given access to educational materials and to a wide range of Dettol’s hygiene products, while Wembley Stadium will work with the brand to explore new cleaning protocols using their products to support the return of fans to fixtures.
The disinfection brand will introduce similar practices to the FA’s training facility at St. George’s Park, to support hygiene measures for the nation’s male and female elite footballers.
Kathryn Swarbrick, the FA’s commercial and marketing director, said: “We are delighted to be partnering with a major hygiene brand in Dettol who, like The FA, is committed to developing world leading practices. It is more important than ever before to ensure that football has all the necessary measures in place to help protect all participants and supporters. This new partnership will give us added reassurance as we look ahead to the complete return of our much-loved sport. As a not-for-profit organization, we are indebted to our commercial partners for allowing us to continue to invest into the game, particularly during this challenging period.”
This new partnership with The FA builds on Dettol’s sports hygiene credentials, following the tie-up with Cricket Australia announced last year and will rollout its campaign on March 25 at Wembley Stadium when the England men’s national team will face San Marino.