Major League Soccer side LA Galaxy has announced the signing of local LA-based technology company Honey as its new jersey sleeve sponsor.
The multi-year partnership will make Honey the official team jersey sleeve partner, with its logo displayed on the right sleeve of the kit for home and away games starting with the 2021 MLS season, which is to commence on April 17.
In addition to the logo placement on the LA Galaxy’s jersey sleeve, Honey will be further integrated into the fabric of the LA Galaxy culture. Custom content produced by both parties will highlight the functionality and benefits of Honey by featuring the passion and diversity of the LA Galaxy and its fanbase. Throughout the season, fans will find Honey inclusion across a multitude of marketing assets and can expect added benefits from both parties. Together, Honey and the LA Galaxy will provide fans a variety of online smart shopping opportunities to save money on everyday purchases and team merchandise.
“We are thrilled that Honey will be represented on the LA Galaxy jersey as our official sleeve partner,” said LA Galaxy President Chris Klein. “We represent our Los Angeles community and are proud that an LA-based company committed to bettering the consumer experience will now be a part of the storied jersey worn by our players and fans. We look forward to this exciting partnership and aligning with this one-of-a-kind online platform for years to come.”
Honey started as a browser extension and has grown into a suite of free tools that help consumers shop by notifying users when a price drops, to helping shoppers find deals and savings.
“This partnership between the LA Galaxy and Honey, cultivated by Kala Polman-Tuin on the Global Partnerships team, represents a synergy of missions and we are proud to be partnering with an innovative leader in the technology space that values the greater Los Angeles community just as much as we do,” said Robert Vartan, vice president, AEG Global Partnerships. “As we head into the 2021 MLS season and begin to see the return of live sporting events, we look forward to seeing this partnership flourish.”
