Austin FC secures naming rights for new MLS stadium

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Austin FC has announced the name of its new 25,000-seater stadium will be called Q2 Stadium.

The 27th club in Major League Soccer (MLS), announced it has entered into a landmark, multi-year stadium naming rights partnership with Q2 Holdings, an Austin-based provider of digital transformation solutions for banking and lending, for their state-of-the-art, US$260m stadium.

Designed by Gensler, Q2 Stadium will become one of 20 soccer-specific stadia featured within MLS in 2021, and  will be one of eight soccer-specific stadia that have (or will soon have) opened since 2017. Q2 Stadium remains on schedule to be completed in Spring 2021 and will welcome athletes, artists and audiences from around the globe soon after.

In addition to being Official Stadium Naming Rights Partner for Q2 Stadium and Community Partner for Austin FC, Q2 has secured entitlement to the Q2 Field Club, the premium seating and Club experience adjacent to the player’s benches and locker rooms in Q2 Stadium. The partnership will also provide prominent brand-building exposure inside and outside Q2 Stadium, including a signature interior position above the Supporters Section in the south end of the stadium as well as rooftop signage above both the East and West canopy.

“Establishing a long-term stadium naming rights partnership with an Austin-based company that is committed to using this platform to give back to the community was the Club’s top priority,” said Andy Loughnane, Austin FC President. “Q2 Stadium holds the distinction of being the first and only major league venue in Austin, and Austin FC is exceptionally proud to begin our MLS journey with Q2 as our partner and Q2 Stadium as our home.”

“Q2 is an Austin-born company with a mission to build strong and diverse communities by strengthening their financial institutions,” said Matt Flake, Q2 President and CEO. “Our partnership with Austin FC shows we are doubling down on our commitment to our mission in our own community. As one of Austin’s fastest growing companies and a regular on the best places to work list, our partnership reinforces to our employees and top talent that Q2 is committed to everything that makes Austin special – culture, community and now, world-class professional sports sure to bring a diverse, global audience to our community.”

The multi-purpose venue has been strategically designed to accommodate a variety of community and spectator events, including professional soccer events ranging from MLS to U.S. Women’s National Team (USWNT) and U.S. Men’s National Team (USMNT) matches; concerts; community activities and cultural events; and private functions.

The stadium is being built by Texas-based Austin Commercial, while Levy Restaurants will operate all food, beverage, and hospitality programming at Q2 Stadium and Levy’s retail division, Rank + Rally, will be responsible for managing Austin FC merchandise operations.

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James has been Editor of Stadia since 2018 having worked at magazines and websites around the world for the past 10 years covering everything from technology to motoring and more. He also edits Electric & Hybrid Vehicle Technology International.

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