As sports venue concessions stands and retail are increasingly turning to a cashless model to enhance the speed and ease of purchasing food, drink and merchandise new payment solutions will allow cash-preferred fans to exchange cash for a gift card at the venue, which they can use to purchase food, merchandise and other goods while attending an event.
InComm Payments, a global payments technology company, has announced it has partnered with Delaware North, a global hospitality company, to implement its cashless payment solution at select sports venues where Delaware North operates food and retail services.
The InComm Payments solution allows fans to exchange cash for a network-branded gift card at a venue’s guest services office and other locations so they can use the card to purchase food, merchandise and other goods. The gift cards, which can feature the home team’s logo, have no purchase fees and are network-branded so they can be used anywhere the payment network is accepted, both inside the venue and outside of it.
Delaware North is among the first sports hospitality companies to work with its clients to implement the InComm Payments solution. Through its Sport Service division, Delaware North operates in more than 25 major professional sports venues in the United States.
“We know our clients are looking for solutions to be able to go cashless while ensuring their patrons have an easy way to pay for food and merchandise,” said James Clayton, who oversees payment solutions for Delaware North. “InComm Payments’ technology makes the cashless transition smooth for everyone, including our cash-preferred customers – particularly because the gift cards are open-loop. That means guests can simply take the card home and use any remaining funds however they please.”
At stadia, fans will be able to load between US$5 and $500 on the cards, with venues having conversion stations available at various locations on gamedays and possibly on non-gamedays.
“We are excited that our recently launched solution will get traction with this partnership with Delaware North as stadiums and venues reopen to fans,” said Adam Brault, Senior Vice President, Financial Services, at InComm Payments. “A large portion of the consumer base is cash-preferred, and Delaware North was quick to adopt this convenient solution that will result in a seamless game day experience for these consumers.”