Coachella Valley Arena secures naming rights deal to become Acrisure Arena


Coachella Valley Arena, the multi-purpose sports and entertainment venue set to open late 2022, has been renamed Acrisure Arena, following an exclusive 10-year arena naming rights agreement.

Oak View Group (OVG), the global venue development company announced the deal with fintech company Acrisure. Acrisure Arena, located in Palm Springs, California, and the future home of the Coachella Valley Firebirds, is projected to open for the 2022-2023 American Hockey League (AHL) season and host more than 150 major events annually.

Acrisure Arena will be located in the heart of the Coachella Valley on 43 acres of land. The arena will be more than 300,000 square feet and feature 11,500 seats, including modern suites and four premium hospitality clubs available only to 920 Premium Seats and Suite ticketholders.

With a focus on prioritizing technology, sustainability, and green initiatives, the arena will also be built for music. In addition to sports and entertainment, the arena will accommodate conventions, large meetings, international events as well as award shows and exhibitions.

Specific elements of the agreement with Acrisure include permanent exterior signage, entitlement to the Arena’s largest premium private hospitality space, and prominent Acrisure logo placement on the roof, center ice, and scoreboards throughout the venue. Acrisure Partners, customers, and employees will also enjoy extensive VIP hospitality opportunities. The financial terms of the agreement were not disclosed. This is the first stadium or arena sponsorship for Acrisure.

“The Acrisure Arena reflects our commitment to raising awareness of the multiple financial solutions we’re proud to offer our customers. California is home to the greatest number of Acrisure clients and is the perfect market for us to enter into this type of naming rights opportunity,” said Greg Williams, Co-Founder, CEO, and president of Acrisure. “As we’ve grown significantly, we are proud to contribute to the continued growth and development of the Coachella Valley and look forward to the benefits this facility brings to the local community as well as our customers.”

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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