Denver Broncos announces temporary stadium name change

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The NFL’s Denver Broncos has announced that its home ground will temporarily be known as Broncos Stadium at Mile High.

Formerly known as Sports Authority Field at Mile High, signage was removed in January following the end of a naming rights deal. The new name, which was confirmed following a vote by the Metropolitan Football Stadium District (MFSD), will remain in place until a new naming partner is found for the 76,125-seat venue.

“With the season fast approaching, we’re pleased that the MFSD has approved the temporary name of ‘Broncos Stadium at Mile High,” said Mac Freeman, Denver Broncos chief commercial officer.

“While fans will notice some new signage going up around the stadium reflecting this change, we remain completely focused on securing a long-term naming rights partner.

“We’ve had many productive conversations and are confident we’ll identify the right partner, which is critical for ongoing improvements to our stadium. In this interim period, we’ll continue to provide all the necessary resources to ensure our stadium remains a great place for fans and one of the top facilities in all of sports.”

The stadium was opened in 2001 where it was known as Invesco Field at Mile High until 2011 when Sports Authority won naming rights for the next seven years. However, it will always be referred to as simply Mile High by local fans due to the city’s altitude of 5,280ft.

June 27, 2018

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As editor of four magazines at UKi Media & Events James brings over a decade of writing about, and obsessing over, technology and cars to Automotive Interiors World, Stadia, Winter Sports Technology International and Auditoria. Responsible for commissioning, writing and editing each issue he’s covered the best (and worst) from around the industry on a continual search to feature the latest innovation or talking point on the next cover.

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