Denver Broncos announces temporary stadium name change


The NFL’s Denver Broncos has announced that its home ground will temporarily be known as Broncos Stadium at Mile High.

Formerly known as Sports Authority Field at Mile High, signage was removed in January following the end of a naming rights deal. The new name, which was confirmed following a vote by the Metropolitan Football Stadium District (MFSD), will remain in place until a new naming partner is found for the 76,125-seat venue.

“With the season fast approaching, we’re pleased that the MFSD has approved the temporary name of ‘Broncos Stadium at Mile High,” said Mac Freeman, Denver Broncos chief commercial officer.

“While fans will notice some new signage going up around the stadium reflecting this change, we remain completely focused on securing a long-term naming rights partner.

“We’ve had many productive conversations and are confident we’ll identify the right partner, which is critical for ongoing improvements to our stadium. In this interim period, we’ll continue to provide all the necessary resources to ensure our stadium remains a great place for fans and one of the top facilities in all of sports.”

The stadium was opened in 2001 where it was known as Invesco Field at Mile High until 2011 when Sports Authority won naming rights for the next seven years. However, it will always be referred to as simply Mile High by local fans due to the city’s altitude of 5,280ft.

June 27, 2018

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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