Colorado State University football stadium named – a year after opening

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Naming rights on the CSU stadium – home to the Rams – were sold in April, for US$37.7m, but the name has been kept under wraps while sponsor Public Service Credit Union underwent a process of rebranding.

Following this week’s announcement that PCSU is to be known as Canvas Credit Union, it has been revealed that the Rams will spend the next 15 years at least playing in Sonny Lubick Field at Canvas Stadium.

The naming rights deal between CSU and Canvas Credit Union includes an annual escalator clause to compensate for inflation, in addition to a US$500,000 signing bonus. Canvas Stadium is the first building at CSU to carry a corporate name. The stadium’s party deck was already branded as the New Belgium Porch (in a US$4.3m deal) and its field-level club is sponsored by Orthopedic and Spine Center of the Rockies.

The playing surface is named after legendary coach Sonny Lubick, thanks to an anonymous US$20m donation to carry his namesake from Hughes Stadium, where the Rams played from 1968-2016. Lubick, 81, is the vice president of public outreach for Canvas Credit Union.

CSU officially opened its US$220m stadium on August 26, 2017, when the Rams beat Oregon State in front of a sell-out crowd of 37,583. The first game at the newly branded Canvas Stadium will take place on August 25, when CSU hosts Hawaii.

June 8, 2018

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James has been Editor of Stadia since 2018 having worked at magazines and websites around the world for the past 10 years covering everything from technology to motoring and more. He also edits Electric & Hybrid Vehicle Technology International.

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