Motorpoint signs naming rights deal with Newcastle Falcons

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Motorpoint has joined forces with the Newcastle Falcons for the 2015-16 season. The UK car supermarket has taken the naming rights for the North Stand at Kingston Park Stadium, home of the Aviva Premiership rugby union team.

The Falcons are currently the only professional rugby club in the northeast of the UK, with one Premiership title and four domestic cups to its name. The club has also been responsible for nurturing the talents of England internationals such as Jonny Wilkinson, Toby Flood and Matthew Tait among others. The team is currently captained by Scottish international Jon Welsh, who joined the club from Pro 12 winners Glasgow Warriors after the 2015 Rugby World Cup.

Matthew Lewis, general manager of Motorpoint Birtley, said, “We are absolutely delighted to have partnered with the Newcastle Falcons. We believe there is a positive fit between both organizations, and as the naming rights holder for the new Motorpoint Stand, we look forward to working with the team at Kingston Park Stadium to raise the profile of the UK’s leading car supermarket among rugby fans in the northeast of England.”

Mick Hogan, managing director of Newcastle Falcons, added, “We are incredibly pleased that Motorpoint has supported the club via the naming of the North Stand at Kingston Park Stadium. They are a very successful national business that now has presence in the Northeast via their new Birtley showroom. We are delighted that they have chosen to partner with Newcastle Falcons and look forward to working together on their activation programs.”

December 11, 2015

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