Vodafone withdraws from naming-rights deal for London Stadium

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Multinational telecoms company Vodafone has cancelled plans to sign a six-year deal for naming rights to the London Stadium, reports The Guardian.

The former Olympic venue, owned by publicly funded joint venture LLDC, has been on the lookout for naming-rights partners during a troubled first year as the new home of English Premier League soccer club West Ham United FC. Naming rights talks between the stadium owners and Indian car maker Mahindra broke down in 2016, while the club’s fans have given the venue a lukewarm first-year reception after issues regarding crowd segregation.

Spiraling costs for conversion of the stadium for soccer have also been in the news on a number of occasions, and London Mayor Sadiq Khan has ordered an inquiry into issues with the venue’s retractable seating.

May 17, 2017

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