Stadia Magazine
  • News
    • A-E
      • Architecture & Design
      • Audio Systems
      • Branding, Broadcasting & Naming Rights
      • Broadcasting Infrastructure
      • Catering & Concessions
      • Communications Infrastructure
      • Engineering & Construction
    • F-N
      • Field Lighting
      • Floorings & Protective Coatings
      • IT Systems Integration
      • Naming Rights
      • Natural Turf
      • New Project
    • O-R
      • Off-Pitch Lighting
      • Renovation & Refurbishment
      • Retail & Entertainment Design
      • Roofing Materials & Technologies
    • S-Z
      • Screens & Visual Displays
      • Seating, Luxury Suites & Premium Seats
      • Security, Ticketing & Access Control
      • Sports Surfaces
      • Stadium Sustainability
      • Synthetic Turf
      • Tournament Venue
  • Features
  • Online Magazines
    • March 2026
    • October 2025
    • March 2025
    • October 2024
    • March 2024
    • October 2023
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Podcast
  • Webinars
  • Supplier Spotlight
LinkedIn YouTube X (Twitter)
LinkedIn
Subscribe to Magazine Subscribe to Email Newsletter Media Pack
Stadia Magazine
  • News
      • Architecture & Design
      • Audio Systems
      • Branding, Broadcasting & Naming Rights
      • Broadcasting Infrastructure
      • Catering & Concessions
      • Communications Infrastructure
      • Engineering & Construction
      • Field Lighting
      • Floorings & Protective Coatings
      • IT Systems Integration
      • Naming Rights
      • Natural Turf
      • New Project
      • Off-Pitch Lighting
      • Renovation & Refurbishment
      • Retail & Entertainment Design
      • Roofing Materials & Technologies
      • Screens & Visual Displays
      • Seating, Luxury Suites & Premium Seats
      • Security, Ticketing & Access Control
      • Sports Surfaces
      • Stadium Sustainability
      • Synthetic Turf
      • Tournament Venue
  • Features
  • Online Magazines
    1. March 2026
    2. October 2025
    3. March 2025
    4. October 2024
    5. March 2024
    6. October 2023
    7. Archive Issues
    8. Subscribe Free!
    Featured
    26th March 2026

    March 2026 issue is out NOW!

    Online Magazines By Saul Wordsworth
    Recent

    March 2026 issue is out NOW!

    26th March 2026

    October 2025 issue is out NOW!

    23rd October 2025

    March 2025 issue is out NOW!

    31st March 2025
  • Opinion
  • Videos
  • Podcast
  • Webinars
  • Supplier Spotlight
LinkedIn YouTube
Stadia Magazine
Branding, Broadcasting & Naming Rights

Saracens rename Allianz Park to StoneX Stadium

James BillingtonBy James Billington13th January 20212 Mins Read
Share LinkedIn Twitter Facebook Email
(Photo: @Saracens)

English Rugby Union side Saracens has entered into a four-year partnership with financial services company StoneX Financial, which involves changing the naming rights to its home stadium to StoneX Stadium.

As of January 2021, StoneX has become Saracens’ main club sponsor and the club has changed its name above the door of the 10,000-capacity stadium in North West London from Allianz Park, which it has held since 2013.

Saracens is one of the most renowned clubs in European rugby. The men’s team has won the European Champions Cup three times in the last five years and the Premiership five times in the last ten years. The women’s team has won the last two Premier XV titles

The partnership is a significant vote of confidence in Saracens as professional rugby continues to face major challenges during the Covid-19 pandemic. It will help to ensure that the club retains its elite management and players, while maintaining its world-leading academy. It will also help to support the proposed development of the stadium’s West Stand and the club’s significant commitment to bring about positive social change within the local community through the Saracens Foundation and the Saracens High School.

“We are really excited to enter this new, long-term partnership with StoneX, one of the world’s leading financial groups. We share a commitment to excellence and innovation and we are looking forward to the start of a memorable journey with them. This is a major moment for the Saracens family. The partnership heralds a fresh start for the club after a hugely challenging year and having met some of the people at StoneX and City Index, I can safely say that they share our ambition and values,” said Lucy Wray, Saracens CEO.

Share. Twitter LinkedIn Facebook Email
Previous ArticleWashington Nationals to open sportsbook at Nationals Park
Next Article Kansas City Chiefs introduce player recovery technology at Arrowhead Stadium
James Billington

James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

Related Posts

Branding, Broadcasting & Naming Rights

Paris La Défense Arena enters new era as Plenitude Arena

15th July 20262 Mins Read
Branding, Broadcasting & Naming Rights

Toyota named Founding Partner at Bills’ new Highmark Stadium

3rd June 20262 Mins Read
Branding, Broadcasting & Naming Rights

FIFA enforces US stadium branding removal ahead of World Cup

25th March 20262 Mins Read
Latest Posts

Paycor Stadium renovations to elevate fan experience

23rd July 2026

FEATURE: Stadium learnings from the 2026 FIFA World Cup

23rd July 2026

VIDEO: Kansas City Chiefs release renderings of planned $3b domed stadium

23rd July 2026
Supplier Spotlights
  • Lumosa
    Lumosa
  • MolcaWorld
  • Cisco Sports and Entertainment
  • Midstream
  • Unitech System Co., Ltd.
  • KSS
  • Funktion-One
  • Redaelli
  • Gensler Sports
  • IDOM
  • Bose Professional
  • Forward Associates
  • Camacho Associates, Inc.
  • HARMAN Professional Solutions
  • Musco Lighting
  • Funktion-One Research Limited
  • ECCON (LCS Cable Cranes GmbH)
  • Synthetic Surfaces Inc.
  • Daktronics
  • Staging Concepts
  • GSM Sella GmbH
  • Sidekick
  • SHEERFILL
  • Camatic
  • SMG Sportplatzmaschinenbau GmbH
  • Turf Nation
  • Schmitz Foam Products BV
  • CEIA S.p.A.
  • Alvarado
  • Vector Foiltec
  • Iowa Rotocast Plastics (IRP)
  • ME Engineers
  • Buckingham Group Contracting Ltd
  • Belden
  • vision4venue GmnH
  • Meis
  • Cox Architecture
Our Social Channels
  • LinkedIn
Getting in Touch
  • Weekly News Emails
  • Meet The Team
  • Contact Us
  • Media Pack
Related Topics
  • Auditoria
FREE WEEKLY NEWS EMAIL!

Get the 'best of the week' from this website direct to your inbox every Tuesday


© Copyright 2026 Mark Allen Group. All rights are reserved, including those for text and data mining, AI training, and similar technologies.
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.