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Branding, Broadcasting & Naming Rights

Saracens rename Allianz Park to StoneX Stadium

James BillingtonBy James Billington13th January 20212 Mins Read
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(Photo: @Saracens)

English Rugby Union side Saracens has entered into a four-year partnership with financial services company StoneX Financial, which involves changing the naming rights to its home stadium to StoneX Stadium.

As of January 2021, StoneX has become Saracens’ main club sponsor and the club has changed its name above the door of the 10,000-capacity stadium in North West London from Allianz Park, which it has held since 2013.

Saracens is one of the most renowned clubs in European rugby. The men’s team has won the European Champions Cup three times in the last five years and the Premiership five times in the last ten years. The women’s team has won the last two Premier XV titles

The partnership is a significant vote of confidence in Saracens as professional rugby continues to face major challenges during the Covid-19 pandemic. It will help to ensure that the club retains its elite management and players, while maintaining its world-leading academy. It will also help to support the proposed development of the stadium’s West Stand and the club’s significant commitment to bring about positive social change within the local community through the Saracens Foundation and the Saracens High School.

“We are really excited to enter this new, long-term partnership with StoneX, one of the world’s leading financial groups. We share a commitment to excellence and innovation and we are looking forward to the start of a memorable journey with them. This is a major moment for the Saracens family. The partnership heralds a fresh start for the club after a hugely challenging year and having met some of the people at StoneX and City Index, I can safely say that they share our ambition and values,” said Lucy Wray, Saracens CEO.

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James Billington

James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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