San Francisco 49ers introduce ‘healing’ light technology to locker rooms


The NFL’s San Francisco 49ers have introduced a first-of-its-kind light therapy technology into its locker rooms at Levi’s Stadium to help players’ performance, recovery and overall health and wellness.

The partnership with Joovv Inc, a California-based company that develops light therapy products is the first partnership between a professional sports franchise and a light therapy brand. As part of the agreement, Joovv will be the official light therapy partner of the 49ers, highlighted by the next-generation Joovv Recovery Room built adjacent to the team’s locker room.

Inside the locker room at Levi’s Stadium, players have access to a dedicated light therapy room for recovery immediately after games or practice. Light therapy has proven benefits for muscle recovery, including improving blood circulation and helping the body’s inflammation process. The San Francisco 49ers health and performance team started using Joovv products with players prior to the start of the 2019 season, and have since expanded its use in the team’s daily training and recovery routine, warranting an official team partnership.

“Being from the belief that balance is the key to efficient and energetic movement, our daily use of Joovv products set our athletes up for success,” said 49ers Director of Functional Performance Elliot Williams. “Light therapy allows us to provide a player’s body with an extremely valuable resource that is proven to support the body’s natural inflammation process, increase cellular regeneration and aid in sleep optimization, three main aspects of recovery that ensure our players are at their best for gameday.”

Joovv light therapy products provide users with the ability to choose between the recovery benefits of red light, near infrared light, or both. Red light is readily absorbed by surface tissues and cells, promoting skin health and healing, while near infrared (NIR) light is invisible to the human eye, and penetrates into deeper tissues, leading to enhanced recovery by supporting the body’s natural inflammation process. Joovv’s patented modular design features Recovery+ mode, delivering continuous red light and pulsed NIR light to boost the body’s natural recovery, healing, and regeneration process — ideal for post-workout treatments.

Detailed information about how light therapy can promote skin health, performance & recovery, and optimize sleep is available at, along with a summary of the Joovv product line. Additionally, the website features more than 1,000 clinical studies about the attributes of light therapy and its beneficial effects on the human body.

“We are excited to partner with a storied franchise like the 49ers, and we’re 100% committed to making the Joovv Recovery Room the best recovery experience in professional sports,” said Wes Pfiffner, Director of Marketing for Joovv. “Healthy light exposure is such an integral part of maximizing performance and recovery that we feel this is just the start of what’s possible. Our partnership signifies a new era and standard for how athletes perform and recover.”

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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