As Levi’s Stadium prepared to host both Super Bowl LX and FIFA World Cup matches in the same calendar year, the San Francisco 49ers’ home venue completed a $200 million renovation.
The project focused largely on modernising key fan-facing and broadcast elements, including major upgrades to the video boards, production studio and premium suites, as well as the creation of a new field-level hospitality space known as The Elevate Club.
At a time when public funding often plays a major role in stadium development — such as the $850 million in taxpayer money contributing to the Buffalo Bills’ new $2.1 billion venue opening in 2026 — the full cost of the Levi’s Stadium renovation was covered by CEO Jed York and the 49ers’ ownership group.
The work spanned two seasons, beginning ahead of the 2024 NFL campaign and concluding in August 2025. The finished upgrades were officially introduced during an “Under the Lights” unveiling event.
The timing ensures the new features will be showcased not only during Super Bowl LX, but also when Levi’s Stadium hosts six FIFA World Cup matches in June and July.
A key addition reflects a broader trend in modern NFL venues: premium, social hospitality areas positioned close to the field rather than traditional enclosed luxury boxes. The Elevate Club follows that model. Located at field level behind the end zone, the space was converted from a former stadium operations area and now offers guests close proximity to the players’ tunnel.
The club is designed as a high-end social setting, with curated seating, a central bar and multiple food and beverage stations, often featuring freshly prepared sushi. A DJ provides entertainment, and the space operates for several hours pregame, during half-time and for an hour after games. While comparable in concept to the Wynn Field Club at Las Vegas’ Allegiant Stadium, The Elevate Club is intended to have a more intimate, speakeasy-style atmosphere.
Elsewhere, more than 150 suites — originally built a decade ago — were refurbished with new bars, countertops, lighting and televisions to improve both aesthetics and functionality.
The renovation also delivered major enhancements for the broader fan experience. Two new 4K video boards now anchor the north and south ends of the stadium. Each spans more than 16,000 square feet, making them 70% larger than their predecessors, with four times as many pixels for improved colour and image clarity. The displays feature a resolution of 9,120 by 2,400 pixels.
Supporting those visuals is a fully overhauled production studio, which drives content for the main boards and a new third level of LED displays. Developed with local partner ANC Technologies, the studio features 49 screens and integrates footage from three dozen cameras used for live action and fan-engagement content.
Levi’s Stadium has been the 49ers’ home since 2014, when the team relocated from Candlestick Park on the western shore of San Francisco Bay to Silicon Valley. The latest upgrades position the venue as one of the most technologically advanced stadiums in the NFL as it prepares for two of the biggest events in global sport.
