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Branding, Broadcasting & Naming Rights

Tampa Bay Rays and Legends Global announce long-term partnership for Rays’ Forever Home ballpark

Saul WordsworthBy Saul Wordsworth23rd September 20262 Mins Read
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The Tampa Bay Rays and Legends Global today announced a new long-term partnership in which Legends Global will serve as owner’s representative and lead sponsorships, premium seating, and suite sales for the Rays new Forever Home ballpark in Tampa, set to open in 2029.

The Forever Home of the Tampa Bay Rays will be located on approximately 120 acres near Tampa’s Westshore District on Hillsborough College’s Dale Mabry campus. With an estimated capacity of 31,000, the ballpark is set to be the most intimate in Major League Baseball and introduce an unmatched, world- class fan experience. Easy ingress and egress points ensure seamless navigation through the venue, offering diverse seating, celebration areas, and year-round event spaces.

“The Rays Forever Home is about much more than baseball,” said Rays Chief Executive Officer Ken Babby. “It’s all about creating a world-class destination that our fans and the entire Tampa Bay region can live, work, learn, and play in for generations to come. It is a project that requires the expertise, leadership, and reputation for quality that only Legends Global can provide. Our future is more promising and brighter than ever with today’s announcement, and we look forward to all our partnership with Legends Globalwill deliver for everyone.”

“We are proud to partner with the Tampa Bay Rays on this transformational project to bring their Forever Home to life for their fans and the Tampa Bay region,” said Executive Vice President and Chief Revenue Officer at Legends Global Chad Estis. “We share a vision to deliver a world-class fan experience and impactful partnerships that will define this ballpark for generations to come. From supporting design and construction to building a best-in-class sales and partnership program, our team will help maximize the value of the new ballpark for the Rays, their partners, and the entire Tampa Bay community.”

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Saul Wordsworth

Saul is editor of Stadia Magazine and presenter of The Stadia Podcast. He has two decades experience in commercial magazines, and is a published novelist and hit podcaster. An avid sports fan all his life, but for injury Saul claims he would almost certainly have received international honours at rugby, cricket and football.

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