T-Mobile Arena, Las Vegas’ premier sports and live entertainment venue, and Paramount+ today announced a new multi-year partnership that will rename the arena’s iconic two-acre outdoor entertainment space Paramount+ Plaza.
The agreement, brokered by AEG Global Partnerships, names Paramount+ an Official Partner and T-Mobile Arena’s Exclusive Streaming Partner, establishing a prominent new platform for the streaming service to connect its expansive portfolio of original series, films, live sports and iconic franchises with millions of fans visiting Las Vegas.
The open-air plaza serves as a primary gathering point for fans before, during and after events, and will offer Paramount+ the opportunity to bring its content and storytelling to life through dynamic programming, experiential activations and fan engagement tied to some of the biggest moments in sports and live entertainment.
Since its debut in April 2016, T-Mobile Arena has served as the epicenter for some of Las Vegas’ biggest and most sought-after sports and entertainment events. Just outside its doors, the plaza has set the stage for the city’s most iconic celebrations – including the Vegas Golden Knights’ Stanley Cup victory parade, the Las Vegas Aces’ WNBA championship rallies, and the official Bruno Mars Day celebration.
To kick off the new partnership, Paramount+ Plaza will make its debut during Zuffa Boxing’s Garcia vs. Benn fight week at T-Mobile Arena on Saturday, Sept. 12. On Friday, Sept. 11, the newly named plaza will host the event’s ceremonial weigh-in, open to the public, and giving fans an early opportunity to experience the outdoor entertainment space.
“Paramount+ is home to some of the most compelling stories, franchises and live sports in entertainment, and this partnership gives us an exciting new way to bring that content beyond the screen and directly to fans,” said Domenic Di Meglio, chief marketing officer for Paramount+. “Paramount+ Plaza will give us a dynamic, year-round presence in the heart of Las Vegas where we can create memorable experiences around our programming and connect with audiences as they come together for some of the biggest moments in sports and entertainment.”
