FC Dallas and Toyota have announced a multi-year extension of Toyota’s naming rights agreement for Toyota Stadium and the Toyota Soccer Center in Frisco, Texas.
The renewed deal continues one of Major League Soccer’s longest-standing and most successful partnerships.
Originally opened in 2005, Toyota Stadium has become an iconic venue for soccer and major events across North Texas, serving as the home of FC Dallas while also hosting NCAA and high school football, concerts, and international competitions.
The new agreement coincides with a $182 million modernization project designed to enhance the fan experience and secure Toyota Stadium’s status as a leading sports and entertainment destination for years to come.
Toyota Stadium, a 20,500-seat, soccer-specific venue owned by the City of Frisco, has been the home of FC Dallas since its opening in 2005.
“We’re thrilled to extend our long-term relationship with Gulf States Toyota and Toyota Motor North America,” said Dan Hunt, President of FC Dallas. “Toyota has been an incredible partner, and we’re proud to continue aligning our brands as we enter the next chapter for Toyota Stadium.”
Since first partnering in 2013, FC Dallas and Toyota have collaborated on a variety of initiatives including youth soccer programs, sustainability efforts, and community outreach projects benefiting the greater North Texas region.
