As part of their game-changing refresh of AT&T Stadium in Arlington, Texas, the Dallas Cowboys have taken the fan viewing experience to the next level with striking new display installations. To bring their vision to life, they once again partnered with LG Electronics USA to deliver best-in-class fan engaging solutions throughout every area of the stadium.
Highlights include the largest LG MAGNIT LED display in North America, with a second slated for installation in summer 2025 along with additional LG LED installations and approximately 1,000 new commercial-grade LG 4K LCD displays.
At AT&T Stadium, delivering a high-quality visitor experience is key to building fan loyalty, encouraging repeat attendance, and optimizing food and beverage performance. These priorities guided the latest refresh, which includes new display solutions from LG. This follows a major upgrade in 2021, when more than 1,000 LG UH Series commercial LCD displays were integrated to enhance the stadium’s digital display network.
“The partnership between the Dallas Cowboys and LG continues to maximize the fan experience, connected by AT&T, wherever they are in the stadium — on the main level, in the suites, at a food service concession, or on the concourses,” said Matt Messick, CIO for the Dallas Cowboys. “With LG onboard as our official display partner – understanding fan behavior and delivering a product that is second to none – we can create engaging interactive fan experiences everywhere. When we are in the design process of remodeling clubs and suites, we must have an expert sitting side by side to help us plan, design, and execute. LG is that expert, allowing us to unlock new levels of revenue generation with our displays, and at the exact same time connecting with our fans on a completely new level.”
