LG Electronics USA has been named a Proud Partner of the defending World Series Champion Los Angeles Dodgers under a new multi-million-dollar, three-year marketing and technology partnership that combines industry-leading display innovations with one of Major League Baseball’s most iconic franchises.
The partnership establishes LG as a Dodgers marketing partner throughout the club’s 81 regular-season home games as well as home postseason games. Fans will experience LG through in-game branding, digital and social media integrations, and interactive brand activations. LG also plans to partner with the Los Angeles Dodgers on community-impact initiatives benefitting residents throughout Southern California (details to be announced later).
The agreement builds upon LG’s collaboration with ANC to enhance the fan experience at Dodger Stadium through advanced direct-view LED display technology. As part of the stadium’s latest digital transformation, LG commercial display solutions power key visual experiences throughout the ballpark, including 771 feet of high-impact LED ribbon boards encircling the historic stadium and delivering dynamic game information, statistics, entertainment content and sponsor messaging.
“The Dodgers continue to set the standard for excellence on and off the field, and we’re proud to welcome LG Electronics USA as our Proud Technology Partner,” said Lorenzo Sciarrino, SVP, Global Partnerships, Los Angeles Dodgers. “LG’s display technology helps elevate the Dodger Stadium experience for millions of fans each season, while this expanded partnership creates exciting new opportunities to engage our fans through innovative technology and memorable experiences.”
The LG-Dodgers alliance builds on ANC’s longstanding relationship with the ball club and ANC’s strategic collaboration with LG to deliver next-generation venue technology and integrated marketing solutions across North America’s premier sports and entertainment venues, according to ANC President and CEO Jerry Cifarelli Jr.
LG’s advanced direct-view LED technology is designed specifically for demanding outdoor stadium environments, delivering exceptional brightness, vivid color reproduction, outstanding durability and seamless content presentation. The Dodger Stadium Reserve Level, Field Level and Top Deck all now feature LG’s high-brightness (6,000 nits) LG GRPA Stadium Series Ribbon Outdoor LED Display.
