Barcelona FC has said that the new Barça Hospitality offerings that the club unveiled in October have been “very well received”, and that 90% of the 20 VVIP Suites and the 96 Boxes in the new stadium have already sold out. The club, which says it has adapted its VIP facilities to meet new market trends, with higher quality boxes and seats, projects that these assets, along with the new sponsorship agreements, will generate approximately €120 million (US$129 million) of income annually.
The VVIP Suites and Upper Tier Stand Boxes are already sold out, most with long-term contracts for 8-10 years. The club says that priority has been given to members and existing customers, in grateful recognition of their loyalty.
Each new VIP product is being rolled out gradually. With 9,400 seats and spaces available, and with most of the VVIP Suites and Boxes sold already, the club has just launched the sale of Loge seats, located in the first VIP ring of the future Spotify Camp Nou.
Loge seats can be purchased in multiples of four sofa-type seats, offering maximum comfort. These 144 seats have some of the best views of the pitch, as well as access to the VIP room. Loge seats range in price from €45,000 to €87,000 (US$48,000 to US$94,000) per season, depending on location.
To offer the best experience to anyone interested in the club’s VIP offerings, as well as current Barça Hospitality customers, FC Barcelona has created an area to serve as a platform and a commercial tool to help raise awareness of and promote the Espai Barça. The new sales office, which is expected to open its doors soon, will occupy an area of about 1,000m2. It will be in use until the work on the stadium is finished, and its goal is to become a new benchmark in the sector, ensuring a unique experience for all those who want to know more about the new Barça Hospitality concept in a sophisticated and exclusive atmosphere.
The new sales office will be an interactive centre where virtual reality, immersive activities, holograms and the latest technologies will be available to anyone who visits the new space and wants to see first-hand the new seats and VIP boxes at the future Spotify Camp Nou. FC Barcelona has pioneered the concept of using an expansive and innovative replica showroom of VIP products. The club partnered with Legends to design and bring the space to life.
